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With Pre-Order, you can purchase the latest items added to our store in advance of them arriving with us.
Your Pre-Order is prioritised (at no additional charge); meaning that as soon as the product arrives with us, we can wrap it straight back up; ready for collection via Click & Collect or despatch to you — it often never even hits the stock room shelves!
With Pre-Launch, the date when we expect to receive the product ourselves is still a little too hazy to be confident in accepting Pre-Orders.
So, instead, you can submit your email address against the item you are interested in and we will email you as soon as stock arrives on the system.
Estimated Delivery & Collection Dates are given on Pre-Order and Pre-Launch products. They are for indication purposes only and can change at any time without notice.
The dates we provide are based on indications given by our suppliers. Whenever we get updated information from our suppliers we will endeavour to update the Estimated Delivery & Collection Dates provided on product pages.
Hassle free returns
In the unlikely event that you are not satisfied with your purchase please feel free to return your items within 90 days of the purchase date for a full exchange or refund. Any item (excluding food, underwear or e-gift vouchers) can be returned to us for any reason within 90 days, provided that the item has not been used or fitted and is returned in its original packaging with valid proof of purchase.
It is recommended that you use a recorded delivery service or return to a store to ensure your items are received by us. We cannot assume responsibility for items that are lost in transit back to us.
Online or in-store purchases can be returned to any of our 12 stores free of charge or can be returned by post or courier at your cost after completing the online returns form below. If you are returning an item due to a fault, we will refund your postage costs.
If you wish to return a bike or bulky item to us, please keep the box it arrived in and let us know by contacting our support team via our online webchat, email or by phone (020 45063856) and we will help arrange a collection.
If you wish to return or exchange an item, please fill out the form below following the steps inside. Returns can be processed quicker if all required information is provided.
Terms & ConditionsItems must be returned in their original packaging and unused. Refunds will be issued once the product(s) have been received and inspected.Click & Collect customers can buy with confidence knowing that they can review the item before deciding whether it is right for you before leaving the store. Should you decide it's not right for you, it can be conveniently exchanged or refunded straight away, or you still have up to 90 days to return it if you are still unsure.Please note:1. If the items we have sent you are faulty, damaged or not as we described, we will cover the cost of collection and the delivery of the correct item.2. If we have delivered the correct bike but upon inspection, you decide the bike is not the one for you, we will charge you £50 for collection (£100 from Northern Ireland). If you do not have the original box in usable condition, we will charge you an additional £15 to provide one.Refunds will be processed using the same method of payment used for the original purchase. Credit & debit card refunds must be made to the card used for the original purchase.We are unable to offer a refund without a valid proof of purchase.
Season:All Year Round
Brand:Shimano
Code:WHR9370C50TLF
Please Note: This product will not be available for dispatch until 17th September 2026.
The Shimano Dura-Ace WH-R9370-C50-TL-F is the ultimate all-round race wheel, developed alongside WorldTour teams and professional triathletes to deliver the perfect balance of low weight, aerodynamic efficiency and stiffness. Designed to excel across varied terrain, it offers the versatility needed for everything from climbing and attacking to sprint finishes and fast-paced racing.
Engineered under Shimano's Science of Speed philosophy, the C50 combines a lightweight carbon rim, carbon spokes and an optimised rim profile refined through millions of aerodynamic simulations. The result is a responsive, confidence-inspiring front wheel that accelerates quickly, maintains speed efficiently and delivers predictable handling in changing race conditions. Shimano's updated cup-and-cone hub system provides exceptionally smooth rolling performance with long-term durability and easy serviceability.
Features:
Specification:
Consumer credit services are only available to over 18s and credit is provided subject to affordability, age and status. Minimum spend applies.
Credit is provided by V12 Retail Finance Ltd, a trading name of Secure Trust Bank Plc. which is registered in England and Wales: 541132. Registered Office: Yorke House, Arleston Way, Solihull, B90 4LH. Secure Trust Bank Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority with registration number 204550. For more information please visit www.v12retailfinance.com.
If you are intending to use finance as your payment option, please note we will only deliver your order to your billing address, and not to an alternative delivery address.
This is for estimation purposes only. Actual finance application is completed during checkout.